Why Southwest Airlines Is Ready To Take Off

source: don’t waste your money

My latest investing article. This time I look at why Southwest Airlines (LUV) is undervalued and ready to take off.

Take into account I wrote this article on April 15, 2019 when considering whether or not to take a position in the company based upon the information I offered.

The bottom line of the article is Southwest Airlines growth strategy looks solid; with its focus on expanding to Hawaii and adding numerous short routes in the U.S. The primary focus of the article is on Hawaii.

For an excellent read on the history of Southwest Airlines and its success, grab a copy of ‘Nuts!: Southwest Airlines’ Crazy Recipe for Business and Personal Success’.

FYI, the great Herb Kelleher passed away in early 2019.


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